About the Journal

The Afrihorizon Business Strategy and Management Journal (ABSMJ) is a peer-reviewed, open-access publication committed to advancing knowledge and practical applications in the fields of business strategy and management. ABSMJ serves as a critical platform for researchers, practitioners, and business leaders to share innovative ideas, research findings, and actionable strategies that address contemporary challenges and opportunities in the dynamic business environment.

The journal emphasizes the development of strategic and managerial practices that foster organizational success and sustainable growth, with a particular focus on the unique economic, cultural, and societal contexts of Africa. By bridging theory and practice, ABSMJ seeks to contribute to the evolution of business management and strategy on both regional and global scales.

Our Mission

The mission of the Afrihorizon Business Strategy and Management Journal is to promote interdisciplinary collaboration that drives innovation and organizational success.

Scope and Focus Areas
ABSMJ welcomes original, high-quality submissions that provide fresh perspectives and insights into business strategy and management. The journal is interdisciplinary, embracing diverse methodologies and theoretical frameworks to address key issues in the following areas:

Business Strategy:

• Strategic planning, execution, and evaluation in varying organizational contexts.
• Competitive advantage and sustainability in local and global markets.
• Corporate strategy and governance for long-term business success.
• Strategic alliances, partnerships, and mergers and acquisitions.
• Impact of digital transformation on business strategies.

Management:

• Leadership practices for fostering innovation and driving organizational performance.
• Change management strategies for dynamic business environments.
• Human capital management and organizational development.
• Decision-making frameworks and risk management in management practices.
• The role of culture, diversity, and ethics in effective management.

Entrepreneurship and Innovation:

• Development of entrepreneurial ecosystems and start-up success factors.
• Innovation management and strategies for fostering creativity in organizations.
• Social entrepreneurship and business models for addressing societal challenges.
• Technological advancements and their integration into business processes.
• Policies and regulations supporting entrepreneurship and business growth.

Special Topics:

• Corporate social responsibility and sustainability strategies in management.
• Digital economy trends and their implications for strategic management.
• Crisis management and resilience-building in uncertain times.
• The role of analytics and big data in strategic decision-making.
• Cross-cultural management practices in an increasingly interconnected world.