Afrihorizon Business Strategy and Management Journal

About the Journal

The Afrihorizon Business Strategy and Management Journal (ABSMJ) is a peer-reviewed, open-access publication committed to advancing knowledge and practical applications in the fields of business strategy and management. ABSMJ serves as a critical platform for researchers, practitioners, and business leaders to share innovative ideas, research findings, and actionable strategies that address contemporary challenges and opportunities in the dynamic business environment.

The journal emphasizes the development of strategic and managerial practices that foster organizational success and sustainable growth, with a particular focus on the unique economic, cultural, and societal contexts of Africa. By bridging theory and practice, ABSMJ seeks to contribute to the evolution of business management and strategy on both regional and global scales.